{"title":"Roasts","description":"\u003cp\u003eSlow-cooker-ready roasts from 100% grass-fed cattle raised in Elmvale, Ontario. Rich, deeply flavourful cuts perfect for Sunday dinners and special occasions.\u003c\/p\u003e","products":[{"product_id":"inside-round-roast","title":"Inside Round Roast","description":"\u003cp\u003eLean inside round roast from 100% grass-fed and grass-finished cattle raised in Elmvale, Ontario. No antibiotics, no hormones. Flash-frozen at peak freshness and delivered to your door across Simcoe County.\u003c\/p\u003e\n\u003cp\u003e$14\/lb — priced by cut weight.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePhoto for illustration — your beef arrives frozen in butcher paper.\u003c\/em\u003e\u003c\/p\u003e","brand":"GrayCon Farms","offers":[{"title":"3.06 lb","offer_id":46019434643654,"sku":null,"price":42.84,"currency_code":"CAD","in_stock":true},{"title":"3.15 lb","offer_id":46019434676422,"sku":null,"price":44.1,"currency_code":"CAD","in_stock":true},{"title":"3.81 lb","offer_id":46019434709190,"sku":null,"price":53.34,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/8029\/4854\/files\/GrayconFarms-InsideRoundRoast.png?v=1783426710"},{"product_id":"outside-round-roast","title":"Outside Round Roast","description":"\u003cp\u003eOutside round roast from 100% grass-fed and grass-finished cattle raised in Elmvale, Ontario. No antibiotics, no hormones. Flash-frozen at peak freshness and delivered to your door across Simcoe County.\u003c\/p\u003e\n\u003cp\u003e$14\/lb — priced by cut weight.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePhoto for illustration — your beef arrives frozen in butcher paper.\u003c\/em\u003e\u003c\/p\u003e","brand":"GrayCon Farms","offers":[{"title":"3.30 lb","offer_id":46019434905798,"sku":null,"price":46.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/8029\/4854\/files\/GrayconFarms-OutsideRoundRoast_867f0ecf-1526-41a2-8daa-afde4a410428.png?v=1783426672"},{"product_id":"shoulder-roast","title":"Shoulder Roast","description":"\u003cp\u003eBeef shoulder roast from 100% grass-fed and grass-finished cattle raised in Elmvale, Ontario. No antibiotics, no hormones. Flash-frozen at peak freshness and delivered to your door across Simcoe County.\u003c\/p\u003e\n\u003cp\u003e$16\/lb — priced by cut weight.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePhoto for illustration — your beef arrives frozen in butcher paper.\u003c\/em\u003e\u003c\/p\u003e","brand":"GrayCon Farms","offers":[{"title":"1 lb","offer_id":46019435069638,"sku":null,"price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/8029\/4854\/files\/GrayconFarms-ShoulderRoast_2.png?v=1783426502"},{"product_id":"rump-roast","title":"Rump Roast","description":"\u003cp\u003eRump roast from 100% grass-fed and grass-finished cattle raised in Elmvale, Ontario. No antibiotics, no hormones. Flash-frozen at peak freshness and delivered to your door across Simcoe County.\u003c\/p\u003e\n\u003cp\u003e$20\/lb — priced by cut weight.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePhoto for illustration — your beef arrives frozen in butcher paper.\u003c\/em\u003e\u003c\/p\u003e","brand":"GrayCon Farms","offers":[{"title":"2.65 lb","offer_id":46019435266246,"sku":null,"price":53.0,"currency_code":"CAD","in_stock":true},{"title":"3.11 lb","offer_id":46019435299014,"sku":null,"price":62.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/8029\/4854\/files\/GrayconFarms-RumpRoast.png?v=1783426259"},{"product_id":"eye-of-round-roast","title":"Eye of Round Roast","description":"\u003cp\u003eLean eye of round roast from 100% grass-fed and grass-finished cattle raised in Elmvale, Ontario. No antibiotics, no hormones. Flash-frozen at peak freshness and delivered to your door across Simcoe County.\u003c\/p\u003e\n\u003cp\u003e$12\/lb — priced by cut weight.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePhoto for illustration — your beef arrives frozen in butcher paper.\u003c\/em\u003e\u003c\/p\u003e","brand":"GrayCon Farms","offers":[{"title":"2.00 lb","offer_id":46019436347590,"sku":null,"price":24.0,"currency_code":"CAD","in_stock":true},{"title":"2.14 lb","offer_id":46019436380358,"sku":null,"price":25.68,"currency_code":"CAD","in_stock":true},{"title":"3.16 lb","offer_id":46019436413126,"sku":null,"price":37.92,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/8029\/4854\/files\/Graycon_Farms_-_Eye_Of_The_Round_Roast.png?v=1783424513"},{"product_id":"prime-rib-roast","title":"Prime Rib Roast","description":"\u003cp\u003eBone-in prime rib roast from 100% grass-fed and grass-finished cattle raised in Elmvale, Ontario. The centrepiece cut for special occasions. No antibiotics, no hormones. Flash-frozen at peak freshness and delivered to your door across Simcoe County.\u003c\/p\u003e\n\u003cp\u003e$26\/lb — priced by cut weight.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePhoto for illustration — your beef arrives frozen in butcher paper.\u003c\/em\u003e\u003c\/p\u003e","brand":"GrayCon Farms","offers":[{"title":"3.98 lb","offer_id":46019436675270,"sku":null,"price":103.48,"currency_code":"CAD","in_stock":true},{"title":"4.31 lb","offer_id":46019436708038,"sku":null,"price":112.06,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/8029\/4854\/files\/GrayconFarms-PrimeRibRoast.png?v=1783424361"},{"product_id":"brisket-roast","title":"Brisket Roast","description":"\u003cp\u003eBeef brisket roast from 100% grass-fed and grass-finished cattle raised in Elmvale, Ontario. No antibiotics, no hormones. 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